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Lede is a groundbreaking publishing platform and growth program designed to support the next generation of journalism startups and news media. Lede’s partner organizations share a common vision for subscription-driven journalism, more informed and vibrant communities, and industry-leading publishing software. They enjoy the benefits of shared technology and services while retaining total ownership over their business, content, and audience.

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Drop cap. Lede is designed to support startup news organizations, and legacy publishers making a full pivot to a membership model who can participate in all aspects of our program. You do not need a technology expert or a project manager to work with Lede; we are happy to work directly with writers and editors.

Custom color settings. Lede is a groundbreaking publishing platform and growth program designed to support the next generation of journalism startups and news media. Lede’s partner organizations share a common vision for subscription-driven journalism, more informed and vibrant communities, and industry-leading publishing software. They enjoy the benefits of shared technology and services while retaining total ownership over their business, content, and audience.

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• Audience development resources and tools to grow memberships and revenue
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• Strategy and support for a robust revenue model that can encompass advertising, podcasts, events, and merchandise
• Custom visual design for your brand built on best-practice UX patterns
• WordPress-powered publishing platform hosted by WordPress VIP
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1. Membership management and CRM from our partners at Pico
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2. Commenting powered by Coral and integrated with Pico
3. Email marketing and newsletters via Mailchimp
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We are strategists, researchers, designers, and developers dedicated to a collaborative and equitable future. Rich text: bold, italic, link, strikethrough, superscript¹, subscript₂, text color, underline.

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